Marketing your work is complicated. It’s also necessary.
Let’s get it done together.
In one day.
Having to balance:
the meaningful work you do, day in and day out
the ever-changing landscape of “what works” on social media
your own ethical concerns about typical marketing practices
the reality of constrained time and resources
…means marketing can be a significant burden, especially when your time or capacity is already constrained…
What if you didn’t have to figure it out on your own?
What if you could get the burden of marketing, content planning, or website work off your plate in one day?
I’m Tristan Katz and together we can do just that.
I’m a writer, educator, digital strategist, and equity-inclusion facilitator dedicated to shifting the culture and interrupting systems of harm.
My marketing work is rooted in an anti-oppression and intersectional lens, informed by years of study with Michelle C. Johnson and the teams at Resolutions Northwest and the Transgender Training Institute.
I believe:
marketing can center relationship over transaction
we can infuse our business growth strategies with activism
we each have a role to play in disrupting oppression—in our marketing and beyond
My clients are at the forefront of creating more access and inclusion in the yoga industry with social media audiences of 20k and above; many of them have been featured in NPR, the New York Times, NBC, and USA Today, and have worked with companies like Google, the Met, and TikTok.
In my extensive marketing experience (15+ years!), I’ve developed a more sustainable and authentic approach than the tactics you’ve been taught you “must” adopt to share your work online:
Focus on making a valuable contribution with your marketing; create meaningful connection, then create a body of content you can reuse and re-share again and again.
In the past, I’ve focused on teaching my approach to marketing…what if instead of having to learn it and do it yourself, we could do it together?
I’ve been in charge of marketing for multiple organizations in addition to my own business; just because you can’t bring me on as your marketing director, doesn’t mean I can’t direct your content and marketing for you!
introducing the Get it Done Day
one day = me + you working hands-on to tackle your most challenging marketing tasks
here are just some of the things we could do together in one day
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Relaunching your website and creating an initial marketing strategy for your work and offers.
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Launching a new podcast or book and creating a marketing plan to actually get it out there.
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Clarifying your offers and creating a plan to sell them while making a meaningful contribution to your field.
“Working with Tristan has affirmed that I can create the services my community deserves and further expand the reach of my business.”
Ilya Parker, founder of Decolonizing Fitness
“Within a week of revising our website with Tristan, we saw an increase in teaching staff applications!”
Angela Tolsma, Assistant Director, Yoga Accessible for All
“I learned so much and have so many ideas (almost too many)!”
Stacy Dodds, transformational life coach
“For a person like me, with neurodivergence, the Get it Done Day was exactly what I needed.”
Erin Ryan Heyneman, disability inclusion leader & facilitator
“Marketing felt really overwhelming to me. Tristan helped me find a way in that feels authentic and aligned with my values. I feel much more confident and clear moving forward!”
Maya Semans, counselor & yoga therapist
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1:1 private session
marketing done in a day
custom suite of resources
one-month ongoing support
the Get it Done Day
DETAILS
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DISCOVERY
We begin with a 30-minute initial conversation to connect and discuss your work and goals prior to the Get it Done Day.
DEVELOPMENT
We meet for one hour to further clarify intentions, needs, and pre-work that will support our time together.
DELIVERY
On your Get it Done Day, we’ll work for two sessions: 10-12:30 + 2-3:30 Pacific*. We take time to break, rest, restore, and reflect in the middle of the day which will fuel our second session together.
*We can also schedule this on two separate days, with two 2-hr Get it Done meetings each day.
$2,150
Space is limited.
Now scheduling for 2024.HOW IT WORKS
You share your current marketing struggles
You leave our time together with clarity and an understanding of how to move forward
You receive a customized marketing package to get you started
My goals for your Get it Done Day:
Through our work together, you can:
✓ Cultivate a sustainable pathway to marketing and business growth.
✓ Create impactful content; content that offers value beyond the sales pitch.
✓ Discover your authentic voice.
✓ Maintain integrity and connection with your values.
✓ Integrate activism and social justice practices in your business and marketing.
✓ Create a clear tie between your content and what you offer.
✓ Strengthen your brand, and create connection and engagement.
✓ Learn how to make things easier for you and more accessible for others.
“To find someone who teaches marketing without compartmentalizing is actually really hard! I’m so glad I came across Tristan‘s work.
Raudhah Rahman, website & brand designer for radical wellness businesses
“Tristan has supported me in propelling my work further than I could have on my own. Integrity is very important to me as is trusting someone with my work and I trust Tristan infinitely.
Michelle Cassandra Johnson, author, social worker, dismantling racism trainer, yoga teacher, & activist
“Tristan entirely changed my perspective on marketing as a yoga teacher. They helped me get clear on my values and show up in fullness on social media.
Garrett Jurss, yoga & meditation teacher
“Tristan helped me get clear about what I was trying to create and where I was getting stuck. They gave me practical tools to make marketing easier and took the time to teach me how to use them. They gave me more value than expected.
Lael Petersen, Licensed Clinical Social Worker
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The Get it Done Day is a custom offering for clients—entrepreneurs, small business leaders and representatives, non-profits, organizations, etc., who have the resources, capacity, and interest in tailored sessions for their unique work and marketing strategy development.
The Content Club is a coaching, co-working, and accountability program for clients who benefit from and are more interested in ongoing support in a community format.
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Absolutely! Let me know if that's of interest as I'd be happy to offer a discounted rate for both. Feel free to mention it in your application(s).
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I am committed to making my work accessible. I’m happy to offer payment plans along with BIPOC and 2SLGBTQIA+ scholarships. Please be sure to note interest in a scholarship and/or payment plan in your application.
+ Frequently asked questions +
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I specialize in working with service-based entrepreneurs, solopreneurs, and small-business owners. I’m particularly familiar with and interested in supporting yoga, movement, and wellness professionals, creatives, and coaches dedicated to social justice.
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Though I do specialize in using social media as a foundation for marketing, I am not a social media growth coach.
These offerings may very well result in audience and income growth but I cannot guarantee that as an outcome of our work together.
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No problem!
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Get it Done Day clients will receive a custom suite of resources packaged based on our time together, ranging from foundational branding components such as taglines, quote cards, keywords, Canva templates, an outline of your content calendar, relevant podcast listening or articles, recommended sales page copy or description text, action items, and so much more.