Instagram isn’t going anywhere. Learn how to make the most of it for your marketing.
Instagram 101: the basics
with Tristan Katz
instant, on-demand access
price: $25 ~ $50 ~ $85
I’ve been using Instagram as a primary marketing tool for my work—and my clients!, for more than a decade.
I know it can be hard, complicated, scary, overwhelming, and downright frustrating.
The social media landscape is changing rapidly, there aren’t any user guides to really support you in learning its features and best practices, and it’s so easy to feel like you have to show up a certain way, or like everything has to be “dialed in”—it’s easy to get stuck and just avoid it altogether.
You might also be telling yourself it’s not where your audience is, or that it’s simply not going to make an impact on your work.
The truth is:
It doesn’t have to be perfect. You don’t have to have it “dialed in.” You don’t even need a business name or logo. And you don’t need to show up a certain way.
I’m Tristan Katz
they/he
I’m a writer, educator, digital strategist, and equity-inclusion facilitator specializing in sustainable social media marketing.
My clients are at the forefront of creating more access and inclusion in the yoga industry with social media audiences of 20k and above; many of them have been featured in NPR, the New York Times, NBC, and USA Today, and have worked with companies like Google, the Met, and TikTok.
In my extensive marketing experience (15+ years!), I’ve developed a passion for supporting folks in using their marketing platforms as spaces for activism and social protest—I believe we can show up to grow our work in the world while also making change towards equity and justice.
I am dedicated to demystifying Instagram and helping entrepreneurs find their voice and unique, personal marketing strategies.
introducing Instagram 101
the basics
a 3-hour on-demand webinar to support you in finding more confidence on the platform
Together we will make it easier for you to:
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Show up and market yourself on the app, creating more visibility in your work
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Reach a wider audience and share meaningful content that doesn’t feel icky
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Adapt to the ever-evolving landscape of social media with greater awareness
…all without having to abandon yourself or your values.
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Instagram 101 will cover:
✓ Why Instagram & why now
✓ Creating an effective profile & bio
✓ Setting up your unique URL
✓ Grid posts vs story posts vs reels
✓ Carousel slide best practices
✓ Effective engagement & community building
✓ DM considerations & etiquette
✓ Using the web version vs mobile
✓ Re-posting content vs sharing original content
✓ Scheduling apps & when to post
…and so much more…
rev Naomi King, social justice-centered yoga teacher & minister
Before working with Tristan, I felt I was ineffective in reaching people through social media. Now I understand Instagram much better and I feel better connected to what is meaningful to today's rapidly changing social media landscape.
I have admired how Tristan markets, his awareness of how socially consciousness businesses need to develop relationships, and his forthrightness. If you have a chance to work with Tristan and you are open to learning new things, definitely do!
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Garrett Jurss, accessible yoga teacher, reiki practitioner, & tarot reader
I feel so fortunate to have connected with Tristan because they've entirely changed my perspective on marketing.
I used to feel gross thinking about marketing because all of the workshops and teachers I encountered only shared tips for more likes, follows, etc. to get more sales. It lacked authenticity, and I felt like it was only perpetuating the myth that "more is better." Tristan's approach is different. They helped me see that it's possible to cultivate community through genuine engagement and service instead of just selling something. Tristan helped me get clear on my values and show up in fullness on social media; I am honored to have the opportunity to work with them.
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Get access
Instagram 101: the basics
on-demand and captioned
price: $25 ~ $50 ~ $85
When you register, you’ll also receive the 8 Tips for Finding Your Voice in Your Content Marketing PDF!
This rate is for those experiencing financial hardship or marginalization. Receive instant access to a 3-hour on-demand workshop, watchable anytime from your device of choice.
This rate is offered as the ‘true price’ of this training and is meant to be the standard cost for those who are not currently experiencing financial hardship. Receive instant access to a 3-hour on-demand workshop, watchable anytime from your device of choice.
This rate is an invitation, for those who have the resources, to support community access while also honoring the value and labor of the work. Receive instant access to a 3-hour on-demand workshop, watchable anytime from your device of choice.
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I am committed to making my work accessible and therefore offer a three-tiered pricing model for this webinar. I'm also happy to explore payment plans and additional discounts or scholarships for BIPOC / PGM and 2SLGBTQIA+ folks. Please don't hesitate to reach out to me directly if cost is ever an obstacle.
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This 3-hour workshop is designed to be an introductory resource for those getting accustomed to using Instagram for their marketing. While we review best practices for creating effective content for Instagram, I strongly recommend that Instagram be used as one piece of a broader marketing strategy.
+ Frequently asked questions +
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I specialize in working with service-based entrepreneurs, solopreneurs, and small-business owners. I’m particularly familiar with and interested in supporting yoga, movement, and wellness professionals, creatives, and coaches dedicated to social justice.
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Though I do specialize in using social media as a foundation for marketing, I am not a social media growth coach.
These offerings may very well result in audience and income growth but I cannot guarantee that as an outcome of our work together.
I also believe that social media just one aspect of an effective marketing strategy and not a place we can rely on for revenue.
