F*CK THE RULES

Authenticity & Your Marketing

Questions answered in this short webinar:

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Wtf is a “brand” and how do we go beyond a logo? 

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How do we share our values and discover our voice?

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How do we approach marketing amidst a near constant cycle of collective trauma?

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What does it look like to be easeful and sustained?

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What does it mean to be authentic rather than perfect or performative in our marketing?

Meet your instructor

Tristan Katz

they/he

is a business consultant and equity-inclusion facilitator specializing in culturally competent marketing and LGBTQ+ Diversity, Equity, Inclusion, & Belonging (DEIB). Their work centers on values-driven marketing, unpacking power and privilege, and the intersection of solidarity and entrepreneurship. Tristan has worked with clients featured in NPR, The New York Times, NBC, and USA Today—many with audiences of 20k+—as well as organizations like Portland Public Schools, HubSpot, Stanford University’s YogaX program, and LoveYourBrain. Tristan believes marketing should be a tool for connection and justice—not just sales—and is committed to helping businesses align their work with their values.

What people are saying…

  • "Tristan changed my entire perspective on marketing as a yoga teacher."

    Garrett Jurss, Yoga & Meditation Instructor

  • "Tristan has supported me in propelling my work further than I could have on my own."

    Michelle Cassandra Johnson, Author, Social Worker, Dismantling Racism Trainer, Yoga Teacher, Activist

  • "THIS is the conversation that needs to be happening in the marketing world."

    Steff Gallante, Mental Health & Trauma-Informed Yoga Teacher

  • "Tristan offers simple steps you can take in your life and business to move toward justice and equity."

    Amber Karnes

  • "Tristan's welcoming spirit and enthusiasm are infectious and made the whole experience meaningful and engaging."

    Casey Carroll, Co-owner and Creative Director of BWB

  • "Tristan has a Mr. Miyagi-esque way of teaching."

    Janesa Velazquez, Yoga Instructor

  • "I am just so glad I said yes to Tristan's offerings when I did."

    Jennifer Winther, Ph.D, Yoga Instructor

  • "Tristan reminds me that I can have a viable business rooted in compassion, thoughtfulness and authenticity.

    Ilya Parker of Decolonizing Fitness

  • "Tristan helped me get clear about what I was trying to create and where I was getting stuck. "

    Lael Peterson, LCSW & Coach

  • “I learned so much in my work with Tristan, and I now have so many ideas (almost too many)!”

    Stacy Dodds, transformational life coach

Still have questions?