Tristan Katz Creative Tristan Katz Creative

There’s no such thing as a safe space.

There’s no such thing as a safe space. Safety is a deeply personal, subjective experience, and we cannot promise to create safe environments for every single person. Differences in lived experiences, identities, trauma, and positionality will influence our own unique understanding and needs for safety.

Published August 8th, 2024

“This is a safe space.”

I've heard this phrase countless times, particularly in yoga and wellness settings, shared as an intention to welcome everyone in their full humanity. The truth is we cannot guarantee safety for every single person in a group space; intention doesn't always match impact.

Safety is a deeply personal, subjective experience.

We all have unique needs and a personal understanding of what safety means for us. It’s impossible to hold space for a group and ensure that every varying need will be constantly met, especially when what we need will shift or change.

So-called safe spaces often cater to those with more privilege.

In my experience, spaces that claim to be safe are frequently rooted in unchecked biases, normalizing the inclusion of some (folks more proximal to power) at the expense of others (folks experiencing more marginalization).

The phrase safe space has often been weaponized to avoid accountability when harm occurs.

This is yet another unfortunate example of how liberatory teachings can be manipulated to bypass the truths of our world and our individual, real lived experiences (and differences).

While we cannot guarantee safe spaces, we can create safer spaces.

I originally learned this concept from the work of my colleague, teacher, and friend Michelle C. Johnson and her book, Skill in Action: Radicalizing your Yoga Practice to Create a Just World.

Safer spaces rely on transparency, collective care, active listening, believing someone when they tell you their truth, holding one another accountable across difference, and so much more.

Safer spaces for the trans + non-binary community might include (this list is non-comprehensive):

  • pronoun shares in group introductions

  • a commitment to gender neutral and inclusive language

  • community agreements

  • leaving cishetero assumptions and norms at the door

  • scholarship opportunities and three-tiered pricing

  • affinity group conversations

  • queer guest facilitators (who are compensated for their time and labor)

This is a learning process for many of us. Let's normalize that.

The cultural conflation of sex/gender has confused and harmed all of us to varying degrees and in different ways. The good news is that, with practice, we can unlearn it.

Read More
Tristan Katz Creative Tristan Katz Creative

10 Marketing Tips I Wish I’d Learned (when starting my business)

One of the challenges of becoming an entrepreneur is that most of us aren’t given any training on business or marketing. Here are 10 (somewhat accessible) ways to grow your online business.

revised January 10th, 2024; adapted from an article originally published on the Accessible Yoga School website

One of the challenges of becoming an entrepreneur is that most of us aren’t given any training on business or marketing. Most of our education or credentialing processes prepare us to offer our work, but they don’t generally offer us much information about how to grow our work.

Here are 10 (somewhat accessible) ways to grow your business (online):

  1. Get on Instagram.

    Even with all of its complications, Instagram is the number one place to be to connect with new clients and to network. Facebook is great for staying in touch with friends and family. Instagram is the platform where we more easily build relationships with people we don’t already know.

  2. Create a content plan.
    This doesn’t have to be dramatic or involve a ton of time and labor. Maybe start with one post per week to keep it simple, and maybe eventually explore posting more frequently. Find a way to maintain some degree of consistency in how often you communicate with your audience. Consistency doesn’t have to mean constant.

  3. Show your face.
    In order to build relationships with people, we need to share about who we are, which also includes sharing ourselves, our beliefs, our training history, our unique approach to our work—and our faces. You are the person behind the work you do in the world, and your audience will want to know who you are. (And also, remember: boundaries.)

  4. Go beyond the services, offers, or outright promotion shares.
    Yes, your audience needs to know the where, when, what, and how you’re offering what you do—whether that’s a workshop, a regular class, a 1:1 service, etc., and we also want to get a sense of who you are. Tell us about what led you to the work you do, tell us about your WHY, share your values and help us learn about who you are beyond the work you offer. This will create more meaningful relationships with your audience (which will likely feel more authentic and less icky for you and them!).

  5. Create a simple website.
    There are a plethora of user-friendly website creation platforms available. I always point clients towards Squarespace as I’ve found it’s the most intuitive for the most people. That said, find a way to create some sort of web presence beyond your social media account—your audience will want a place to learn more about you and your offerings. This will also help you grow your work over time as what you share evolves.

  6. Start a newsletter list.
    Don’t overthink it. At some point in time, we all start from zero. Don’t let numbers intimidate you. Pick a platform (Flodesk is a great option and, real talk: that’s an affiliate link, it will give you 50% off your first year, and I really love this platform! Squarespace is also a great option!). Come up with a plan for newsletter communications that works with your schedule—maybe that’s once a month, or once a season; maybe it’s simply when you feel like it. Email marketing is proven to be very effective! Embrace that, don’t over-complicate it, and find your way in.

  7. Stay consistent
    Consistency is one of the primary principles of an impactful digital strategy. Consistency is a matter of showing up on a regular basis to stay “front of mind” with your audience. Consistency will inform how much your audience remembers you when they need to find someone for a particular form of support. Consistency is key to ongoing growth. And remember this: consistency does not mean constant, and it not have to mean we give in to hustle and grind culture.

  8. Network.
    Networking—like marketing, isn’t inherently a bad thing. It’s how we approach it that matters. Embrace the possibilities that can come from actually talking about the work you do in the world when you’re meeting new people. Remember that professional, business and continuing education trainings are all spaces for potential connections and collaborators.

  9. Find your voice.
    Discovering and sharing our voice—and being visible in and of itself, is a practice that can bring up a lot for many of us, and especially for those of us who have been impacted by systems of power and oppression. It is not safe for every human to publicly speak their truth. Find what you feel called to share, explore your values and what lights you up; contribute to conversations that matter to you. (Highly recommend this on-demand webinar from Mai-kee Tsang on Sustainable Visibility for more on this topic.)

  10. Don’t forget yourself.
    Practice rest. Forgiveness. Non-perfectionism. Non-urgency. Focus on relationships rather than transactions. Embrace the ups and downs, the cycles, the not-knowing (most of us don’t really know what we’re doing anyways, even if it looks otherwise!) and the learning process as you try on new strategies, systems, and techniques. Take care of yourself.

Read More
Tristan Katz Creative Tristan Katz Creative

I don’t use the words womxn or women+. Here’s why.

When we seek to use inclusive language, our intention might not match the impact of our word choices. In my opinion, 'womxn' is not as inclusive as many of us might think. On inclusive language, sharing power, trans rights, & collective liberation.

originally published November 18, 2021, revised June 27, 2024

When we seek to use inclusive language, our intention might not match the impact of our word choices.

In my opinion, words like womxn and women+ are not as inclusive as many of us might think.

Though often applauded in "radical" spaces and communities, both of these terms imply that trans women need to be separate and distinct from the word women.

If we recognize that trans women are indeed women (surprise, they are!), we don't need another term to include their identities.

Which means that women is naturally an inclusive term—an umbrella term for cis and trans women, though clearly our dominant culture doesn't yet recognize it as such. This is part of the culture shift we all need to be working towards with our language and actions.

It's also important to note that womyn and womxn have two distinct undertones and histories, though both terms seek to challenge patriarchy.

Womyn was coined as part of the Michigan Womyn's Music Festival, often referred to as MWMF or Michfest, a feminist women's music festival held annually from 1976 to 2015 that excluded trans women, claiming a "womyn-born womyn" policy.

Womxn was coined as a way to signal a more inclusive spelling of the word that aimed to recognize and honor trans women as women. At the time of its origin, womxn was considered a radically inclusive term. And with time, our language shifts and evolves.

I also wonder if folks consider non-binary identity and experiences when using terms like womxn, or the newer women+ and womanish. Ultimately, these supposedly inclusive terms ultimately reinforce and uphold the gender binary, reducing non-binary and genderqueer folks to a binary categorization. This is harmful, and the opposite of what I seek to challenge in my work.

FACT: Trans women are women. And grouping non-binary people with binary identities is harmful.

When we aim to create new language to "include" historically and currently marginalized populations, we may actually be further othering or marginalizing them. Getting intentional and critical with our language can have a significant impact.

I recommend we specify who our spaces are for—ie "this space will center those most impacted by patriarchy, sexism, and misogyny," or "this offering is designed for birthing bodies and bodies that menstruate."

We can recognize, affirm, and include more people with our language choices, and using more words isn't a bad thing!

And of course, maybe whatever you’re offering doesn’t need to be gendered as you share it with the world—ie if you’re someone who “works with women,” think about who you’re including/excluding with this messaging and what harmful cultural narratives you might be unintentionally perpetuating.

Overall, apart from language, we must also commit to actually making our spaces welcoming and affirming for those we aim to center.

Otherwise we're just checking boxes.

The work of equity and inclusion necessitates that we share power; language can be a starting point in this process.

Read More
Tristan Katz Creative Tristan Katz Creative

Can we stop teaching about divine feminine & masculine energies in ways that uphold cisheteronormativity?

On acknowledging harm and power in so-called healing spaces and unpacking the commonly trans exclusionary framing of divine feminine and masculine teachings.

originally published January 16, 2023

On acknowledging harm & power in so-called healing spaces

I’m often asked about divine feminine and masculine archetypes and how to include trans, and especially non-binary, people when speaking to these teachings. The truth is that divine feminine and masculine energies are traits that exist in us all, regardless of our gender identities. What is often harmful and trans exclusionary is utilizing these teachings without acknowledging the toxicity of our dominant culture.

We exist in a society premised upon cisheteronormativity—"a pervasive system of belief that centers and naturalizes heterosexuality and a binary system of assigned sex/gender when there are two rigid, distinct ways of being: assigned-male-at-birth masculine men and assigned-female-at-birth feminine women” (definition sourced from The Gender and Sexuality Campus Center at Michigan State University).

Furthermore, cisheteronormativity is rooted in settler colonialism, white supremacy, capitalism, patriarchy, etc.—power systems that limit the freedom of our expressions, our being-ness, and our embodiment; systems that advantage and privilege some at the expense of many. And I would also argue that cisheteronormativity impacts all of us, including cishet men and women—we see this via toxic masculinity, fatphobic beauty norms, slut-shaming, etc.

To me, if we’re speaking to divine feminine and masculine archetypes, we must acknowledge systems of oppression and harm—we must acknowledge the way power functions in our culture and how hard it is to disentangle these teachings from said power structures and their individual and collective impact.

I’m reminded of a teaching from Michelle Cassandra Johnson’s Skill in Action: Radicalizing Your Yoga Practice to Create a Just World (2nd edition) in which she invites us to understand that “We live in a toxic culture that affects us all. We are not encouraged to see it, so we must learn to see our culture and how it teaches us to transform the absurd into normal.”

Ultimately, it's absurd that we are put in binary gender boxes according to our genitalia; it’s absurd to conceptualize of human experiences according to two gender norms, and it’s absurd that these norms influence the expectation of who we love. When we do not do the work of naming and acknowledging these absurdities, we risk perpetuating harm, trauma, and systemic oppression. We risk othering the very people we may be seeking to hold healing space for.

Consider how your privilege might impact your relationship to divine feminine and masculine archetypes. Consider how your gender and sexual identities might be normalized in these teachings. Consider the ways in which you share these energetic essences and how you might be reinforcing power and oppression in your healing work and spaces.

And remember, we must do more than simply use thoughtful or inclusive language. Language is important when it comes to culture shift and challenging power norms, and we must also commit to the deeper work needed to dismantle oppression. We must understand that solidarity and culture shift requires action.

Read More
Tristan Katz Creative Tristan Katz Creative

LGBTQ+ Allyship for Yoga Teachers

Originally published with Yoga Journal, this article unpacks some of the ways we can engage in the practice of allyship, and how allyship directly ties into Patanjali’s Yoga Sutras through the teachings of the yamas and niyamas.

Originally published as “Want to be a True Ally? Do the Inner Work” with Yoga Journal magazine.

We can create “safer” spaces for trans and non-binary people in yoga spaces. Here’s how. 

In yoga and wellness communities, the term “safe space” has intended to mean that “all are welcome.” But, the truth is, we cannot guarantee safety for every single person in a yoga space—because each individual has different needs and a personal understanding of what “safety” means for them. It’s impossible to hold space for an entire group of people and ensure that each person’s individual needs are constantly met, especially when what they need may shift or change.

But, while we might not be able to guarantee safe spaces, we can create safer spaces, says yoga teacher and social justice warrior Michelle Cassandra Johnson. Our yoga practice can show us how.

What is a safer space?

As a transgender, nonbinary, and queer person who has been practicing yoga for twenty years, I know firsthand the need for safer yoga spaces for those of us who don’t conform to gender norms, assignments, or expectations—spaces that welcome and respect trans and non-binary students, spaces where we aren’t misgendered or subjected to transphobic remarks, where we aren’t given dirty looks for being “unreadable” as a “man or woman,” where we can use a public bathroom or changing room in peace.

Safer spaces and communities are created by and with allies who see, validate, and affirm trans and non-binary community members. But genuine allyship—also often referred to as being an “accomplice” or a “co-conspirator”—is rooted in inner work. We cannot be in solidarity with others without committing to the deeper practices of noticing and questioning our thoughts, our actions, and our relationships. The truth is that allyship, like yoga, is a practice of inner work. And we must commit to this deeper work in order to create safer yoga spaces for all.

Finding the ally within

As a yoga teacher, you cannot guarantee the safety of your trans students. But aiming to create safer spaces for trans folks is within everyone’s reach. Doing so calls on the teachings of yoga, beginning with the yamas and niyamas—the ethical precepts contained in Patanjali’s Yoga Sutras that are intended to guide our thoughts, actions, and relationships.

On our yoga mats, we learn to watch the nature of our minds, to observe our reactions and thought patterns, and to return to the present moment. This is Yoga Sutra 1.2, Yogas-citta-vrtti-nirodhah, in action. Melissa Shah, a yoga therapist trained in the Viniyoga tradition, interprets this Sutra to mean “directing the mind with sustained attention.”

Slowing down and practicing mindfulness is a yogic practice that supports us in engaging in the inner work we must do before we can fully engage in the outer work of allyship. When we slow down and when we practice mindfulness, we can remember the things that help us to become stronger allies.

Through present-moment awareness, we might be better able to notice our biases, the assumptions we make about others, and the ways in which our minds might be conditioned to see gender. By staying mindful, we can shift our minds, our behaviors, and our language choices in the moment.

When we practice mindfulness, we can remember that we can’t assume someone’s gender based on appearances. We can take the time to slow down and remember someone’s pronouns—or find the humility to ask if we’ve forgotten. We can choose to replace gendered language and heteronormative images with gender neutral words, cues, and imagery in our practice space and communities. Most importantly, we can acknowledge when harm has occurred—whether we’ve been the perpetrator or a witness—and we can engage in the practice of repair. We can take responsibility and hold ourselves and others accountable.

Applying the yamas and niyamas

Practicing this way is ahimsa, or non-harming, in practice. But it is also about svadhyaya, or self-study. When you look within, you can reflect on what narratives you might have internalized relating to your own experience of gender. Reflect on the ways you’ve personally experienced internal disconnects, suffering, or harm because of the gender binary and our gendered systems. These are constructs and systems that impact us all, regardless of our gender identities.

Trans, non-binary, and gender non-conforming folks suffer in this system, while cisgender folks benefit from it because they’re seen and upheld as the “norm.” And still, this is a both/and scenario. Cisgender folks also experience harmful effects.

For example, cis men and people assigned male at birth may limit emotional expression, a characteristic associated with toxic masculinity. A system that reinforces heteronormativity also proliferates Western cultural beauty standards. It promotes body shaming, fatphobia, diet culture, slut-shaming, and other harmful behaviors and beliefs that affect people of all gender identities.

Beginning the Culture Shift

In order for us to subvert the gender binary and create safer spaces in which all of us can thrive—and especially those of us most impacted by oppressive systems and structures—we must reflect on what we’ve internalized from harmful messaging and how that plays out in our lives.

This is what it means to take responsibility for yourself and others; this is what it means to commit to the work of holding yourself accountable. Yoga invites us to commit to our individual and collective transformation and liberation, creating a more welcoming and inclusive world for everybody.

Read More
Tristan Katz Creative Tristan Katz Creative

I’m Jewish and these are my thoughts on Israel and Palestine.

Throughout my Jewish upbringing and education, and even when I traveled to Israel at the age of 17, Palestine wasn’t explicitly acknowledged or explored—I have no memory of anyone mentioning Palestine. For context, at one point I was in Jerusalem—a 45-minute drive from Ramallah. Imagine being in midtown Manhattan with no one mentioning Brooklyn.

originally published June 10th, 2021
CW: state violence, antisemitism, ethnic cleansing, genocide

Growing up, I went to temple for Jewish holidays, Sunday school to learn about the religion and culture, Hebrew school to learn the language, and Jewish summer camp. I studied to be Bat Mitzvah’d—a ceremony to mark the transition to early teenage years, historically considered a transition to “adulthood”, and I was confirmed a few years later—a separate ceremony honoring the decision of young adults choosing to embrace Jewish study in their lives. And I traveled to Israel on a group trip when I was 17. 

When I type all of that out, it lands with me: I’m about to share with people that I’m Jewish. 

Like really Jewish.

And yet...I don't feel really Jewish.

And I'm afraid to share any of this information publicly because of the reality of antisemitism. 

While working to gain a deeper understanding of the identities I embody through my anti-racism and anti-oppression practices, I’ve been reflecting on how little I considered my Jewishness. By now, I’ve named my identities in public spaces countless times—I have consistently acknowledged my whiteness, my queerness, my transness, my able-bodiedness... and it took me years to name my Jewishness. 

Why did it take me so long to claim this part of myself? Why is it continuing to take me so long to feel like I can honor it?

I was taught from an early age to keep it quiet. I was taught to not say the word ‘temple’ in public (people would hear you!), I was taught to not tell clients or professional contacts about my background, heritage, and upbringing. The message I received was, “be silent about it because antisemitism and anti-Jewish violence are real.” 

I’ve come to understand that I was taught to be silent about my Judaism because of the shame and self-loathing so many Jewish folks experience. This self-loathing and shame is internalized oppression—it’s a symptom of historical trauma.

I want to acknowledge that I now understand, in a more embodied than intellectual way, my Jewish identity to be a marginalized identity. Note: My most salient identity is as a white-bodied human. The reality is that dominant U.S. culture, systems, and structures function to filter by racialized identity and specifically according to skin color: I am seen as a white person before I am seen as a Jewish person.

I was also taught to value anti-oppression principles, stemming from the reality of what my Jewish ancestors faced during the Holocaust.

I was taught that Judaism was a religion and culture of people who believed in and advocated for human rights. My own ancestral lineage—the very blood and bones of my body, is the origin of my commitment to social justice. 

The Hebrew phrase, "tikkun olam," which can be translated as "repairing the world," is etched into my mind as part of my early learning. Tikkun olam is a core teaching of the Jewish faith.

To me, to be Jewish is to be committed to the work of social justice. The two are intertwined and cannot be separated. And I believe showing up for social justice and human rights requires showing up for Palestinian rights.

Throughout my Jewish upbringing and education, and even when I traveled to Israel at the age of 17, Palestine wasn’t explicitly acknowledged or explored—I have no memory of anyone mentioning Palestine. For context, at one point I was in Jerusalem—a 45-minute drive from Ramallah. Imagine being in midtown Manhattan with no one mentioning Brooklyn.

I was not taught that an indigenous peoples had existed on the land that became Israel, nor that they were forcibly removed, nor that they were living in as second-class citizens—in refugee camps or confined territories with limited to no access to basic resources, the ability to come and go freely, or have an active and just role in legal and governing bodies. This is not ancient history. It’s all still ongoing. 

When I did learn of Palestine’s existence, I was gaslit into thinking that I had no choice but to support Israel’s occupation and attacks on the Palestinian community and land. I internalized subtle messaging that led me to believe Palestine did not deserve to be recognized as a separate state, that Palestinian people were less-than—that Palestinians were a radical Islamic monolith, had initiated the violence in the region and that the very existence of Palestinian people and lands threatened Israel’s status as a protected Jewish homeland.

Eventually I became aware of the decades long ‘peace process’ and the fact that the United States has been (and continues to be) the primary source of financial and military support in the Israeli occupation. 

When contemplating this, I immediately hear the following words in my head, which I read regularly in the workshops I teach relating to transgender inclusion and advocacy:


The best way to eliminate a group is to demonize them, such that their disappearance is seen as an act of justice, not discrimination.
Alok Vaid-Menon from their book, Beyond the Gender Binary


This is settler colonialism. Palestinians are the indigenous peoples of what we now call Israel, and under the guise of creating and protecting a Jewish homeland Israel has created the largest forced refugee population in history. The Palestinian people— Christian, Jewish, Islamic, and more, live as displaced or segregated peoples on their historical land, on nearby lands like Lebanon and Jordan, and around the world. This is a refugee population of 5.9 million. For context, that’s more people than the country of Denmark which has a population of 5.8 million.  

When we perpetuate the narrative that Israel has a right to exist at the expense of Palestinian rights, we are contributing to the demonization of the Palestinian people and disappearing their right to exist on their native land—we are contributing to the real-time elimination of these peoples and their culture. 

When we say we "stand with Israel"—a common refrain heard from Jews around the world, we are effectively saying we support military rule, apartheid, state violence, ethnic cleansing, military occupation, and racism. (I also feel compelled to acknowledge that “‘standing’ with Israel” is inherently ableist and therefore harmful in and of itself.) 

As a Jewish person raised to value liberation, I believe the state of Israel must be held accountable for the violence inflicted on Palestinians for more than 70 years. The United States must be held accountable for supporting this violence and perpetuating the narrative that “standing with Israel” is a democratic and just stance. 

This is not a zero-sum equation. We can and must acknowledge the historic, real, and difficult plight of the Jewish people and also hold the Israeli state accountable for its human rights violations. We can believe in and be in favor of both an Israeli state and a Palestinian state.

The experiences of historical trauma and persecution do not excuse you from accountability when you inflict trauma and persecution on others, and that is exactly what's happening. Antisemitism cannot be a justification for violence.

I am not an expert on this topic. I felt compelled to share reflections on my own experience as a Jewish American, and as someone who has gained a deeper understanding of the reality of the Israeli occupation. I also felt compelled to reflect and share because, as someone committed to social justice, it felt harmful for me to not comment on this topic given my personal experience with Jewish identity and heritage. 


For further learning, I recommend the following resources:

Special thanks to Melissa Keeport and Christopher Hirsh for the support in writing this piece.

Read More
Tristan Katz Creative Tristan Katz Creative

Best Practices for Social Media Accessibility

Creating image descriptions and alt text for social media part of centering accessibility in our work and marketing, and it will allow us to reach more people.

originally published September 20th, 2020; updated July 26th, 2024

For further learning, study the work of: Sins Invalid, Leah Lakshmi Piepzna-Samarasinha, Mia Mingus, Carol @HigherPriestess.

Content warnings

Content warnings, or trauma warnings, are used when our posts reference or explore content that could potentially be activating to peoples' nervous systems. You might see posts that begin with CW: or TW:, subsequently listing a variety of themes, such as racism, transphobia, disordered eating, body image, etc. Providing a CW gives people the opportunity to make empowered choices about the content they consume. A well-placed CW, prior to content that might unexpectedly catch someone off guard, serves as a pivot point, allowing viewers to make a choice from a place of agency.

Think of this as one way you might offer informed consent and practice trauma awareness on social media.

While our nervous systems will certainly experience varying degrees of activation while scrolling through social media, we can make mindful choices about the types of content we consume, and we can support our community in listening to what they need and cultivating boundaries.

When adding content warnings…

  • Always note the CW first, as a preface before you share the content:

  • In story posts, if you’re sharing content that might be activating, be sure to create one single story slide with the content warning, and then share the content

  • In feed posts, include your content warning at the very top of your caption or in the first carousel slide. Add enough text, or include ellipses or emojis, so that viewers tap “more,” thereby making the subsequent part of your caption only visible to someone who wishes to see it after reviewing the content warning (again, think: trauma-informed consent)

Consider including CWs for the following themes:

  • abuse or violence of any kind

  • harm of any kind, including racism, transphobia, antisemitism, etc.

  • sexual violence

  • disordered eating, body image, weight loss or numbers related to weight

  • self-harm or suicide

  • & more

Any time you speak to a highly sensitive subject, consider first prefacing your post with a content or trauma warning.

Alt text

There are two primary ways to make our images accessible for those who are using screen readers: alt text and image descriptions.

Alt text is is embedded to the photo and not displayed for viewers. It's usually a brief description of the primary image details, shared by screen readers. Alt text is meant to provide the main details of an image, and is usually 140 characters or shorter.

Instagram’s features change regularly; at this moment, you can find the alt text settings when you tap to create a new post—in the frame you see when you start writing a caption, locate “Advanced Settings” at the bottom of that screen. Tap that, then scroll down to Accessibility (it should be the last option in the Advanced Settings menu). Under Accessibility, tap “Write Alt Text.”

Note that Instagram does say it automatically creates alt text for your content. If you’d like to have any ownership over this (and I recommend that you do!), be sure to create your unique words for the image alt text. Again, 140 characters or less. Think one sentence. Also note that if you’re sharing a post with multiple slides, you’ll be prompted to add alt text for each one.

Image descriptions

Image descriptions are visible to viewers and consist of more detailed text explaining what the content encompasses. There are several things to remember when seeking to offer image descriptions:

Be sure to include as much information and details as possible about the graphic(s) you’re sharing, including words to describe clothing styles and colors, haircuts and colors, etc.

Note in your description that it’s a photo or graphic (meaning a marketing/promo image), i.e. “A photo of Tristan and their pup,” or “A graphic featuring a black and white image, underlaying text that reads…”

Place the image description in your caption if space allows. If your caption is too long, consider including something to the effect of “Image ID in comments” to direct screen readers to the comment for the image description.

If you’re sharing a carousel slide post, be sure to offer descriptions of each slide, i.e. "[Image ID: Slide 1 features….]

Be sure to actually include text to explain that you’re offering an image description so that screen readers will announce that part of the caption clearly—preface your image description with something to the effect of:

  • Image ID:

  • [Image:]

  • Pic:

    …or some variation thereof

We are each responsible for creating alt text and image descriptions when sharing accessible content. Though there are auto-generators out there, my understanding is that they don’t suffice, and it’s best if we manually provide these points of accessibility.

Video captioning

Enable it. Your content will reach more people, disabled, neurodivergent, or not.

Hashtag considerations

CamelCase is the recommended practice of capitalizing the first letters of hashtags that include multiple words. CamelCase helps screen readers access the hashtags being usedl.

Next time you include hashtags in a post or comment, consider using CamelCase, i.e. #YogaAndSocialJustice #YogaAndSocialChange

Emoji usage & special characters

Including emojis in your captions may be effective and offer a sense of play to your words or tone. Consider minimizing the amount of emojis or special characters you use in each caption as over-emojizing can confuse screen readers, making it difficult for folks who rely on those devices to receive the message you’re offering. You might also spell out the emoji you use when you do decide to include one, such as: ♥︎♥︎♥︎ [three black heart emojis]

Read More