Conscious Marketing
Justice-focused Digital Strategies
A 20hr virtual training offered once annually
Next dates: February 18 - March 20th, 2025
Investment: sliding scale $450-$645
live | online | captioned | recorded
Marketing is something every entrepreneur learns how to do...likely the hard way.
And maybe marketing your work has felt overwhelming, forced, or inauthentic.
It doesn’t have to be this way.
Have you found yourself…
unsure of how to navigate social media marketing, or wondering if it’s even worth it
curious about growing your work beyond social media
understanding that newsletter marketing is valuable yet feeling unclear about how to get people on your list
recognizing that you can’t separate your marketing from what’s happening in the world, but feeling lost about how to hold both
experiencing discomfort talking about your work at all
In my 15+ experience…
I’ve learned that marketing is really about teaching, discovering our voice, practicing solidarity, and showing up over and over again—in different ways, to share about the work we do in the world.
It’s clear to me that talking about marketing is often a difficult conversation. And for good reason—most of us have been taught specific narratives about how we are supposed to “show up.” What’s more, most entrepreneurs don’t have the tools needed to create meaningful and easeful messaging. It’s easy to get stuck while wanting to make big changes. And then get even more stuck when it comes to speaking out on important topics.
Rather than taking action to make our marketing equitable, accessible, and even meaningful, we can be left with discomfort or overwhelm, and nothing changes.
I’m Tristan Katz (they/he).
I believe we can stay resourced, aligned, and conscious while growing our work.
As a writer, educator, digital strategist, and equity-inclusion facilitator dedicated to shifting the culture and interrupting systems of harm, my marketing work is rooted in an anti-oppression and intersectional lens, informed by a lifelong commitment to studying social movements, human rights, privilege, power, oppression, and solidarity.
I am passionate about helping socially conscious entrepreneurs find their unique way into cultivating visibility and awareness in their work.
Conscious Marketing
Justice-focused Digital Strategies
a 20-hour virtual training for entrepreneurs
In this online course, we’ll explore systems and best practices for all things digital marketing:
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Branding, storytelling, and foundational marketing concepts
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Boundaries, self-care, finding your voice, and critical thinking
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Social location and positionality, intersectionality and accessibility
From social media to newsletters, and moving beyond Instagram as the only way to grow, we’ll emphasize how to show up on social media in equitable and accessible ways, and how to root ourselves in social justice practices while building an authentic and genuine digital presence.
We’ll also explore newsletter marketing and tips for moving beyond the “handshake” of social media to engage meaningfully with potential new clients.
Together, we’ll de-center the narrative that social media is the only way to grow while also making the most of that complicated space.
Steff Gallante, Mental Health & Trauma-Informed Yoga Teacher, Mindfulness+Meditation Coach, Ayurveda Wellness Coach, & Zumba®️ Instructor
“THIS is the conversation that needs to be happening in the marketing world for ALL wellness businesses who are interested in remaining aligned, grounded, authentic, and conscious while also growing their work in a sustainable way that creates connection and community.
If you're feeling called to disrupt the status quo and center social justice in your work and marketing, you need to run, not walk to this offering from the badass Tristan Katz. Their guidance, generosity, and encouragement has changed all the ways I function in my business and show up in this world.
This is not a conversation about marketing in which we’ll be upholding and perpetuating dominant cultural norms and narratives.
While we undeniably live in a toxic, hierarchical culture, we can choose to challenge these systems of oppression, violence, and harm. We can choose to be radical while we grow our work.
In this 20hr online training, we’ll:
Explore systems and strategies to make your marketing work for you, rather than against you
Investigate our roles in challenging conversations through the lens of our marketing
Learn practical ways to create impactful newsletters
Cultivate clear actions to show up on social media while also staying authentic and boundaried
Be empowered to move away from social media as the only place to grow
Conscious Marketing
Course Overview & Schedule
20-hour LIVE online training; all sessions will be captioned and recorded
This training consists of six live lectures plus three hours devoted to Q&A. We’ll also be joined by three guest speakers who will share their expertise! The final training session will be a blend of Q&A and individual coaching and support.
TRAINING SCHEDULE
Tuesdays & Thursdays | February 18th - March 20th
10-noon Pacific | 1-3 Eastern
Investment: sliding scale $450-645; payment plans available
Session 1: Tuesday, February 18th
Intro to Conscious Marketing
Group introductions
Assumptions & Agreements
Shared language
Session 2: Thursday, February 20th
Interrogating branding
Marketing to the moment
Solidarity and activism
Finding your voice
Session 3: Tuesday, February 25th
Marketing Ecosystems
Content pillars
Search Engine Optimization
Repurposing
Session 4: Thursday, February 27th
Q&A
GUEST: Raudhah Rahman on unpacking branding
Session 5: Tuesday, March 4th
Social Media & our Ecosystems
Central platforms
Content best practices
Tools, systems, & strategies
Session 7: Tuesday, March 11th
Newsletters & our Ecosystems
Developing your newsletter
General best practices
Case studies
Session 6: Thursday, March 6th
Q&A
GUEST: Ilya Parker on finding our voice and cultivating visibility
Session 9: Tuesday, March 18th
Revisiting the Ecosystem
Creating effective content
Marketing timelines
Podcasts, Patreon, & more
Session 8: Thursday, March 13th
Q&A
GUEST: Brooke Monaghan on business models & accessible offers
Session 10: Thursday, March 20th
Q&A
Coaching & support
Gain skills to show up with your unique voice.
There will be ample opportunities for Q&A and group conversation.
Expect to complete the training with a solid understanding of how you can show up with your unique voice and a series of actions to consider as you implement your learning.
If you’ve ever felt like marketing is hard—if you’ve ever felt like you don’t have capacity for it or like you’re not sure how to create strategies that align with your values, consider joining for this rich exploration. Move beyond those creative and energetic blocks and truly connect with yourself and your clients.
Lean into authentically growing your work with practices that will make meaningful change for you and those you serve.
Enrollment is open
Tuition for this 20-hour live, online training is $450-$645 USD sliding scale.
Payment plans & partial scholarships are available.
Payments are final; registration is non-refundable.
Tiered Pricing Explained:
- Community Rate (supported by your peers)
- Standard Rate (covers your enrollment)
- Solidarity Rate (covers your enrollment + supports your peers)
If you would like to clarify which pricing tier is most appropriate for you, please refer to this helpful graphic by Alexis J Cunningfolk: The Green Bottle: Where You Fall On The Sliding Scale.
Intention of Equity Pricing Structure:
Please take a moment to consider the intention of this pricing structure, which is to allow for greater training access, particularly for those who hold marginalized identities and those experiencing significant financial hardship.
If neither of these qualifications apply to you, please consider supporting others by enrolling at the Standard or Solidarity Rates.
This rate is for those experiencing financial hardship or marginalization.
POPULAR
This rate is offered as the ‘true price’ of this training and is meant to be the standard cost for those who are not currently experiencing financial hardship.
This rate is an invitation, for those who have the resources, to support community access while also honoring the value and labor of the work.
Enrollment closes February 18th at midnight Pacific
Janesa Velazquez , yoga teacher dedicated to collective liberation
“Tristan has a Mr. Miyagi-esque way of teaching. I initially went in thinking I was going to learn very specific things (and I did) only to find out that there was so much more.
I learned practical approaches to marketing while tenderly infusing that work with my deeply held social justice values. They give us room for the messiness, for the inquiry, for the learning and unlearning. Tristan creates honest, heart-centered, supportive and affirming containers full of bravery and compassion. They offer real, usable, subject matter lessons but even more importantly, they lead by example and in doing so, have cultivated a community of wonderful, like-minded humans. Yes, it's about marketing, Tristan teaches, but what it's *really* about is building relationships. Wax on. Wax off.
GUEST SPEAKERS
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Raudhah Rahman
she/her/dia
Radical website designer, activist, recovering yoga teacher, & forever student.
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Ilya Parker
he/they
Writer, educator, consultant, founder of Decolonizing Fitness, & organizer.
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Brooke Monaghan
she/her
Business coach & consultant, disruptor, podcaster, & founder of Fruition Growth Network.
When you register for Conscious Marketing you’ll get:
Access to a community space, where you’ll receive guidance from Tristan Katz and three amazing guest speakers, support from your peers, additional pathways for ongoing learning, and more
20 hours of live training: a place to learn with others on this path
Video archives with captions of all live content
A rich resource list that we will build together in community
Reflection prompts to deepen your learning
…and so much more.
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This course is for entrepreneurs in any industry, and for folks looking to support clients and organizations with digital marketing strategies.
Yoga teachers, wellness professionals, coaches, and creatives will most benefit from this learning community.
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Yes, all sessions will be recorded and available within 24-48 hours of the live session. It’s highly encouraged that you attend live, as you will get more out of the interactive parts of this course. But you can participate via the recordings if that works best for you.
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Apart from some recommended reading assignments, there are no prerequisites to join except the willingness to stay open to new information and resilient to change. Homework will be offered throughout but it will be entirely optional.
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You have access to the student portal for one year past the start date of the live portion of the training, to access / view your course materials and live session replays.
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Yes, you may split your tuition into 3 monthly payments. Each pricing tier has this payment plan available.
No one turned away for lack of funds. Please contact me directly if you need additional support.
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The refund policy for this course is as follows:
Request for cancellation of enrollment from the course one week or more prior to the course commencement date, will receive a full refund / cancellation of any pending payment plan charges.
Request for cancellation of enrollment from the course within one week of the course commencement date will receive a 50% refund of the total course fee.
No refunds will be granted once the course live Zoom sessions have commenced.