Meeting the Moment
a workbook for Conscious, Values-Based Marketing
Let’s challenge the notion that we must pretend things are “normal” during times of collective distress. Learn to grow your work with authenticity and integrity.
this workbook is available as an instant PDF download, ready for printing or digital use
For the changemakers, healers, disruptors, and creatives who are done with business as usual...
You know the feeling:
+ Trying to market your work when the world feels like it’s unraveling.
+ Feeling disconnected, disheartened, or just plain stuck.
+ Wondering how to show up without bypassing what’s real—or burning yourself out in the process.
You’re not alone.
And you’re not doing it wrong.
Many of us as entrepreneurs are looking for a new approach—one that centers integrity, relationship, and realness over hustle and perfection.
Enter: Meeting the Moment, a workbook for our times.
This is not your average marketing guide.
This is a 50-page, values-rooted, justice-oriented workbook designed to help you:
+ Understand how power, privilege, and positionality show up in our marketing
+ Move beyond sales-first strategies and into something more sustainable
+ Learn how to show up during times of collective grief, overwhelm, and crisis
+ Create content that feels easeful and effective
+ Rebuild trust in yourself—and your audience—in the process
+ Six thoughtfully curated sections, including:
Intro to conscious, culturally competent marketing
Power, positionality & solidarity in your content
A justice-centered Marketing 101
How to create content that actually works
Navigating accountability with care
A rich bank of further learning & resources
+ Writing prompts, case studies, quote reflections, and practical tools
+ Links to podcasts + webinars for deeper learning
+ Tools to build your content strategy—without burning out or selling out
Inside the workbook, you’ll find:
This workbook is for you if:
You’re new to digital marketing or tired of toxic tactics
You want your messaging to reflect your values, identities, and community
You’ve felt stuck, overwhelmed, or like marketing is just not for you
You’re committed to growing your work with care, not coercion
I’m Tristan Katz
they/he
I’m a writer, educator, digital strategist, and equity-inclusion facilitator specializing in sustainable, conscious marketing.
In my extensive marketing experience (15+ years!), I’ve developed a passion for supporting folks in using their marketing platforms as spaces for activism and social protest—I believe we can show up to grow our work in the world while also making change towards equity and justice.
I am dedicated to demystifying marketing and helping entrepreneurs find their voice and unique, personal strategies.
Marketing felt really overwhelming to me; Tristan helped me find a way in that feels authentic and aligned with my values.
Maya Semans
Tristan reminds me that my humanity is what drives the work.
Ilya Parker
Tristan changed my entire perspective on marketing.
Garrett Jurss
get your copy
Pricing for this 50-page digital resource is $15-$25 USD sliding scale.
No one turned away for lack of funds. Contact me to talk about access.
All sales final. Please shop mindfully.
Tiered Pricing Explained:
- Community Rate (supported by your peers)
- Standard Rate (covers your cost)
- Solidarity Rate (covers your cost + supports your peers)
If you need support clarifying your appropriate pricing tier, please refer to this helpful graphic by Alexis J Cunningfolk: The Green Bottle: Where You Fall On The Sliding Scale.
Intention of Equity Pricing Structure:
Please take a moment to consider the intention of this pricing structure, which is to allow for greater access, particularly for those who hold marginalized identities and those experiencing significant financial hardship.
If neither of these qualifications apply to you, please consider supporting others by paying the Standard or Solidarity Rates.
Community Rate: $15
supported by your peers
POPULAR
Standard Rate: $20
covers your cost
Solidarity Rate: $25
covers your cost + supports your peers
All sales final. Please shop mindfully.
No one turned away for lack of funds. Contact me to talk about access.