Marketing is something every yoga teacher learns how to do...likely the hard way. And maybe marketing yourself has felt forced, icky, or narcissistic. It doesn’t have to be this way.
If you’ve ever stared at your Instagram screen, knowing you need to post about an upcoming class offering but you’re not sure what to say…
If you’ve ever wondered how to grow your work beyond sharing your class schedule on a regular basis…
If you’ve been curious about newsletter marketing, and how to get people off social media and into your email list…
If you’ve felt uncomfortable telling your community about what you do and why…
If you’ve questioned how to get more students into your classes and not rely solely on studio promotions…
If you’ve felt called to speak out about social justice-related topics and issues, but have also felt unsure of your place in these conversations…
If you’ve seen talk of alt text and image descriptions but have never really understood what it’s all about…
If you’ve watched social movements and activism taking place on social media but aren’t sure how your participation in them might also fit into your marketing plan…
I’ve got you.
In this online course, we’ll explore systems and best practices for all things digital marketing—from social media, to websites, to newsletters, this learning space will support you in staying aligned, grounded, authentic, and conscious while also growing your work.
Throughout our time together, we’ll emphasize how to show up on social media in equitable and accessible ways, and how to root ourselves in social justice praxis while building community; we’ll explore newsletters and tips for moving beyond the “handshake” of social media to engage meaningfully with your students and clients, and we’ll break down websites for yoga teachers and what to consider if you’re DIYing it. Branding, storytelling, and foundational marketing concepts will be core themes woven through each session, along with discussions about boundaries, self-care, critical thinking, and justice-based topics such as social location, proximity to power, and intersectionality—together, we’ll explore the deeper awareness that our identities inherently play a role in the process of taking up space on the digital plane.
There will be ample opportunity for Q&A and group conversation. Expect to complete the course with a solid understanding of how you can show up with your unique voice and a series of action steps to consider as you implement your learning.
If you’ve ever felt like marketing is hard—if you’ve ever felt like you don’t have capacity for it or like you’re not sure how to create strategies that align with your values, considering joining for this rich exploration of how to move beyond those creative and energetic blocks and truly connect with yourself, your students and clients, and lean into authentically growing your work while staying aligned with the practices of yoga and social justice.
This is a two-month online course meeting once weekly from Tuesday, July 27th - Tuesday, September 28th, 4-6:30pm pacific and 4-5pm pacific on alternating weeks.
Registration is available according to three pricing tiers and Accessible Yoga Training also offers payment plans!